Mathmaticious - Video
posted by Frank at 8:56 PM
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Wednesday, May 28, 2008
Saturday, May 24, 2008
Friday, May 23, 2008
Video Sharing and Online Video Trends
“48% of online US users have visited video sharing sites - Use of video sharing sites among women has increased by 120% since 2006 - 76% of Internet users ages 18-29 watch or download videos online.”
Following notes about Video Sharing are from [1] PEW Internet Project Data Memo:
Percentage on a typical day / Percentage ever
“57% of online video viewers share video links with others”
Sources:
[1] Video Sharing, PEW Internet Project Data Memo [http://www.pewinternet.org/pdfs/Pew_Videosharing_memo_Jan08.pdf]
[2] Online Video, PEW Internet Project [http://www.pewinternet.org/PPF/r/219/report_display.asp]
Following notes about Video Sharing are from [1] PEW Internet Project Data Memo:
- Nearly half (48%) of Internet users have visited video sharing sites, for example YouTube, in 2007 compared to 33% a year ago.
- Majority of this increase came from increase in female Internet users (59% year over year) compared to 33% year over year increase for male Internet users. [1]
- There was a 58% increase in Internet users aged 50-64 visiting video sharing sites compared to a year ago.
- 46% increase in visits to video sharing sites by users aged 30-49 and an impressive 45% increase by users aged 65+
- 15% of the survey respondents had visited a video sharing site just a day ago when they were surveyed.
- Ethnicity wise, the largest increase in visits to video sharing websites came from Caucasians (45%), followed by "English speaking Latinos" (31%) and African-Americans (12%)
- Household income wise, the largest increase in visits was 89% by households making $50,000-$74,999 followed by 43% increase by households with income of $75,000 or more.
- 22% of online Americans record their own videos and 14% post part of videos online.
- women on a typical day increased by 120% (5% in 2006 to 11% in 2007)
- men on a typical day increased by 82% (11% in 2006 to 20% in 2007)
- More than half of American Internet users (58%) have used the Internet to watch or download videos.
- 19% of Internet users watch download video online on a typical day.
- 74% of broadband users in US watch or download video.
- 39% of home dial up users watch or download video online
- 76% of users ages 18-29
- 57% of users ages 30-49
- 46% of users ages 50-64
- 39% of users ages 65+
Percentage on a typical day / Percentage ever
- 10%/37% News
- 7%/31% Comedy
- 3%/16% movies or TV
- 4%/22% Music
- 3%/14% Sports
- 2%/13% Commercials
- 2%/15% Political
- 3%/19% Animation
- 3%/22% Educational
- 1%/6% Adult
- 2%/6% Other
- 31% of Internet users aged 18-29
- 18% of Internet users aged 30-49
- 12% of Internet users aged 50-64
- 10% of Internet users aged 65+
“57% of online video viewers share video links with others”
Sources:
[1] Video Sharing, PEW Internet Project Data Memo [http://www.pewinternet.org/pdfs/Pew_Videosharing_memo_Jan08.pdf]
[2] Online Video, PEW Internet Project [http://www.pewinternet.org/PPF/r/219/report_display.asp]
Labels: statistics, trends, video sharing, youtube
posted by Frank at 8:54 PM
0 comments
Sunday, May 04, 2008
Internet Trends
A Morgan Stanley team consisting of "Queen of the Net" Mary Meeker, David Joseph and Anand Thaker recently did a presenation on Internet Trends.
The presentation focused on the topics of usage patterns, social networking, widgetization and componentization, measurability and transparency, customer satisfaction, video, monetization, mobile, emerging markets and last but not least, recession.
According to the presentation, consumer IP traffic will surpass business IP traffic in 2008 as consumers use more than 5,000,000 TB of data per month. Since 2005E, there has been a 58% CAGR in IP traffic.
Just this week, AT&T revealed that without significant investment, the Internet's infrastructure will reach it's capacity in 2010. No wonder, some are calling it the d-day of the Internet. Jim Cicconi, SEVP of External and Legislative affairs for AT&T warned:
"The surge in online content is at the center of the most dramatic changes affecting the Internet today. In three years' time, 20 typical households will generate more traffic than the entire Internet today."
If that's hard to believe, keep in mind that Apple recently announced that it will start offering DVDs throught iTunes on their release date.
Consumer Information Technology (CIT) Advancing Faster than Enterprise
No surprise here, really, thanks to Web 2.0 and media intensive applications.
Google's ex CIO, Douglas Merrill, who has since then left Google to join EMI Digital as President, is quoted in the presentation:
"Fifteen years ago, enterprise technology was higher-quality than consumer technology. That's not true anymore. It used to be that you used enterprise technology because you wanted uptime, security and speed. None of those things are as good in enterprise software anymore (as they are in some consumer software). The biggest thing to ask is, 'When consumer software is useful, how can I use it to get costs out of my environment?'"
Douglas originally gave this quote in a WSJ interview while answering the question, "What's driving the "consumerization" of tech in the enterprise, where companies are borrowing tech ideas from the consumer Internet?"
Massive Transition in Available Ad Units
This part of the presentation shows massive decline in the number of page views Yahoo! used to enjoy since 2002. At the same time the Alexa graph comparing Yahoo!'s page views to Google, Facebook and Youtube shows interesting patterns. Specifically YouTube's rapid rise to become the #2 destination on the Internet. This slide also touches on an important point that Supply of ad units is now greater than demand. An important thing to note is that Alexa changed their ranking algorithm recently. The latest Alexa graph for these sites doesn't go back to 2002, however it tells a slightly different story:
- Page views wise, Yahoo! is still number 1, followed by YouTube, Google and Facebook.
- Reach wise, Google is number 1 followed by Yahoo!
Social Networking Characteristics - Fast Growth and Low Penetration
Next slide has a graph from from comScore's "Digital World: State Of The Internet" report which highlights growth in Emerging Internet Markets. The graph shows very fast growth for social networking sites but at the cost of low penetration. In contrast, the online search sector showed very high penetration but low levels of growth. Online personals, retail movies and Retail music industries depicted significant decrease in growth. Multimedia, on the other hand, shows decent growth but much higher penetration than social networks. Visitors growth to community focused sites that aren't social networks also decreased although these sites still have a strong penetration (even stronger than social networks).
Some other interesting findings from the comScore report that weren't in the Morgan Stanley presentation:
The next presentation slide highlights new entrants in the top-10 list of Alexa as well as top-10 sites of 2005 that have lost significant traffic. The sites that lost their top-10 ranking since 2005 include ebay.com, amazon.com, microsoft.com (not counting Microsoft Passport), google.co.uk, aol.com and go.com.
The new entrants in the top-10 list as of 2008 (based on old Alexa ranking model) included youtube.com, live.com, facebook.com, hi5.com, wikipedia.org and orkut.com. If the ranking list was a top-15 list, my employer would have been included at number 13.
How People Worldwide Spend Their Time Online
Comparison of popular sites
Facebook (#4 in global minutes) has experienced most growth (305%) since last year reaching 101 million members according to comScore. YouTube (#3 in global minutes) had the second highest growth (94%) with a total of 258 million users. Other two sites mentioned are PayPal and Skype, both eBay properties.
Two interesting facts about YouTube that I didn't know: A very high number of YouTube visitors (51%) visit the site weekly and half of the users "watch all videos to the end"
What is the most important source of Information?
Citing a study titled "Online World As Important to Internet Users as Real World?" conducted by Annenberg School for Communication , the presentation makes an important point: personal and online sources are two most important sources of information, and together they are the "essecnce of a social network."
The original report by digitalcenter.org also says that "online communities are a catalyst for connection and activism" and that "involvement in online communities leads to offline actions. More than one-fifth of online community members (20.3 percent) take actions offline at least once a year that are related to their online community." The original report also states that online activism is making online users get involved "in causes that were new to them when they began participating on the Internet" and that "more than 40 percent (43.7 percent) of online community members participate more in social activism since they started participating in online communities."
Another interesting point is that according to the Digital Future Project, Internet users 17 years of age or older trust Internet more (80%) than personal source (73%)
Some other important findings from USC-Annenberg Digital Future Project's report:
Next, there are some metrics from Facebook's growth. Some highlights
Other Sources:
The presentation focused on the topics of usage patterns, social networking, widgetization and componentization, measurability and transparency, customer satisfaction, video, monetization, mobile, emerging markets and last but not least, recession.
According to the presentation, consumer IP traffic will surpass business IP traffic in 2008 as consumers use more than 5,000,000 TB of data per month. Since 2005E, there has been a 58% CAGR in IP traffic.
Just this week, AT&T revealed that without significant investment, the Internet's infrastructure will reach it's capacity in 2010. No wonder, some are calling it the d-day of the Internet. Jim Cicconi, SEVP of External and Legislative affairs for AT&T warned:
"The surge in online content is at the center of the most dramatic changes affecting the Internet today. In three years' time, 20 typical households will generate more traffic than the entire Internet today."
If that's hard to believe, keep in mind that Apple recently announced that it will start offering DVDs throught iTunes on their release date.
Consumer Information Technology (CIT) Advancing Faster than Enterprise
No surprise here, really, thanks to Web 2.0 and media intensive applications.
Google's ex CIO, Douglas Merrill, who has since then left Google to join EMI Digital as President, is quoted in the presentation:
"Fifteen years ago, enterprise technology was higher-quality than consumer technology. That's not true anymore. It used to be that you used enterprise technology because you wanted uptime, security and speed. None of those things are as good in enterprise software anymore (as they are in some consumer software). The biggest thing to ask is, 'When consumer software is useful, how can I use it to get costs out of my environment?'"
Douglas originally gave this quote in a WSJ interview while answering the question, "What's driving the "consumerization" of tech in the enterprise, where companies are borrowing tech ideas from the consumer Internet?"
Massive Transition in Available Ad Units
This part of the presentation shows massive decline in the number of page views Yahoo! used to enjoy since 2002. At the same time the Alexa graph comparing Yahoo!'s page views to Google, Facebook and Youtube shows interesting patterns. Specifically YouTube's rapid rise to become the #2 destination on the Internet. This slide also touches on an important point that Supply of ad units is now greater than demand. An important thing to note is that Alexa changed their ranking algorithm recently. The latest Alexa graph for these sites doesn't go back to 2002, however it tells a slightly different story:
- Page views wise, Yahoo! is still number 1, followed by YouTube, Google and Facebook.
- Reach wise, Google is number 1 followed by Yahoo!
Social Networking Characteristics - Fast Growth and Low Penetration
Next slide has a graph from from comScore's "Digital World: State Of The Internet" report which highlights growth in Emerging Internet Markets. The graph shows very fast growth for social networking sites but at the cost of low penetration. In contrast, the online search sector showed very high penetration but low levels of growth. Online personals, retail movies and Retail music industries depicted significant decrease in growth. Multimedia, on the other hand, shows decent growth but much higher penetration than social networks. Visitors growth to community focused sites that aren't social networks also decreased although these sites still have a strong penetration (even stronger than social networks).
Some other interesting findings from the comScore report that weren't in the Morgan Stanley presentation:
- more than 300 million Internet users from Asia Pacific region, 15 years of age or older, were online in January 2008. This shows an increase of 14 percent over 2007 numbers (compare this to 10.4% increase in worldwide users). According to comScore, this increase "makes Asia Pacific the largest of the five worldwide regions"
- Latin America and Middle East-Africa are two other regions that have also experienced "above average audience growth" since 2007. Latin America experienced 16.6% growth where Middle East-Africa experienced 20.2% growth, the highest percentage of growth among five worldwide regions.
- US online audience now only represents 21% of worldwide Internet users.
- Visits to social networking sites by global Internet users increased 34%
- approximately 2 out of every 3 Internet users now visit a social network site with total visitors to social networking sites exceeding 530 million
- MySpace and Facebook both now attract more than 100 million visitors per month
- YouTube leads the way in online entertainment. Video is now the "dominant online entertainment format." More than 250 million visitors visited YouTube in January alone.
The next presentation slide highlights new entrants in the top-10 list of Alexa as well as top-10 sites of 2005 that have lost significant traffic. The sites that lost their top-10 ranking since 2005 include ebay.com, amazon.com, microsoft.com (not counting Microsoft Passport), google.co.uk, aol.com and go.com.
The new entrants in the top-10 list as of 2008 (based on old Alexa ranking model) included youtube.com, live.com, facebook.com, hi5.com, wikipedia.org and orkut.com. If the ranking list was a top-15 list, my employer would have been included at number 13.
How People Worldwide Spend Their Time Online
- 22% time is spent in online communication
- 16% time is spent in social communication. The presentation makes a note that this category didn't exist 3 years ago.
- 8% time is spent in online shopping activities
- 14% time is spent in entertainment and leisure activities
- 6% time is spent in work, business and education activities
Comparison of popular sites
Facebook (#4 in global minutes) has experienced most growth (305%) since last year reaching 101 million members according to comScore. YouTube (#3 in global minutes) had the second highest growth (94%) with a total of 258 million users. Other two sites mentioned are PayPal and Skype, both eBay properties.
Two interesting facts about YouTube that I didn't know: A very high number of YouTube visitors (51%) visit the site weekly and half of the users "watch all videos to the end"
What is the most important source of Information?
Citing a study titled "Online World As Important to Internet Users as Real World?" conducted by Annenberg School for Communication , the presentation makes an important point: personal and online sources are two most important sources of information, and together they are the "essecnce of a social network."
The original report by digitalcenter.org also says that "online communities are a catalyst for connection and activism" and that "involvement in online communities leads to offline actions. More than one-fifth of online community members (20.3 percent) take actions offline at least once a year that are related to their online community." The original report also states that online activism is making online users get involved "in causes that were new to them when they began participating on the Internet" and that "more than 40 percent (43.7 percent) of online community members participate more in social activism since they started participating in online communities."
Another interesting point is that according to the Digital Future Project, Internet users 17 years of age or older trust Internet more (80%) than personal source (73%)
Some other important findings from USC-Annenberg Digital Future Project's report:
- 64.9 percent are involved in new causes
- 43.7 percent now participate more in social activism
- 56.6 percent log in to their community once a day
- 70.4 percent of community members "sometimes or always interact with other members of their community while logged in"
- 7.4 percent of American Internet users maintain a blog
- 23.6 percent of Internet users now post photos online. Previously only 11 percent were posting photos online.
- 12.5 percent of users now maintain their own website.
- Internet users meet an average of 4.65 "friends online whom they have never met in person" and 1.6 "friends met in person whom they originally met online"
Next, there are some metrics from Facebook's growth. Some highlights
- as of 03/08 there were more than 14 million photo uploads a day being uploaded to Facebook and 6 million active user groups on Facebook.
- there are 55,000 total networks (partitions?/shards? :) ) and 50% of the networks are outside of college. I wonder how many networks are location based?
- Segment of users who are 25 years or older are the fastest growing segment. No surprise for me as my mother in law just joined Facebook.
- There are more than 250,000 new registrations per day since January of 2007.
- There are more than 859 million installations of 20,000 applications
- Super Wall by Rock You! is the most popular application with 28 million installs on Facebook followed by Top Friends (26 million installs) and Fun Wall (25 million), both by Slide
- Both Slide and Rock You! have 3 applications each in top 10 applications.
- Facebook's own Video application is ranked #7.
- advertising that is considered less intrusive
- news feed that is personalized
- UI that is cleaner
- friends section that receives more prominence
- ads that are more personalized
- more applications
- more mobile friendly
- facebook focusing more on monetizing word-of-mouth and conversations
Other Sources:
- Online World As Important to Internet Users as Real World
- Digital World: State of the Internet
- Alexa Ranking Algorithm Changed
Labels: advertising, Facebook, google, internet, monetization, social network, social networking, trends, youtube
posted by Frank at 8:22 PM
0 comments
Saturday, April 26, 2008
How to run successful online video contests
Video contests generally are most effective for websites with a very specific demographic. According to a Marketing Sherpa report, "the tighter your niche, the younger and more Web savvy your demographic, the more sense it makes" to run an online video contest.
Why use online video contests?
- To benefit from the power of user generated content
- To break barriers associated with traditional video contests
- To better connect with your younger audience
- To keep costs under control
When running video contests
- ask yourself if you really need to run a video contest as contests based on other media can be less expensive
- utilize the power of social networking sites to get the message out there.
- advertise the contest on all important pages of your website, including your home page.
- use newsletters to announce contest
- advertise contests on sites that cater to the same niche
- think of contest page as a landing page -- optimize for conversion
- reward all submissions with at least something to avoid negative press by users who didn't win
Choosing a partner destination site to run your contest
By utilizing the power of established video focused destination sites such as YouTube, you can significantly increase participation rates. Also by using the social networking features of such popular destinations, viral marketing becomes much easier for contest participants.
Companies like Votigo now allow marketers to create co-branded or white label video contests complete with comments, rating rules and social networking features.
Case study: Online video contest by Nestle for Nesquik brand
Nesquik online video contest on YouTube with a grand prize of $10,000.
On its home page, Nesquik featured its "happy place" video contest very prominently.
Nestle using the power of search advertising to advertising its Nesquik online video contest.
Why use online video contests?
- To benefit from the power of user generated content
- To break barriers associated with traditional video contests
- To better connect with your younger audience
- To keep costs under control
When running video contests
- ask yourself if you really need to run a video contest as contests based on other media can be less expensive
- utilize the power of social networking sites to get the message out there.
- advertise the contest on all important pages of your website, including your home page.
- use newsletters to announce contest
- advertise contests on sites that cater to the same niche
- think of contest page as a landing page -- optimize for conversion
- reward all submissions with at least something to avoid negative press by users who didn't win
Choosing a partner destination site to run your contest
By utilizing the power of established video focused destination sites such as YouTube, you can significantly increase participation rates. Also by using the social networking features of such popular destinations, viral marketing becomes much easier for contest participants.
Companies like Votigo now allow marketers to create co-branded or white label video contests complete with comments, rating rules and social networking features.
Case study: Online video contest by Nestle for Nesquik brand
Nesquik online video contest on YouTube with a grand prize of $10,000.
On its home page, Nesquik featured its "happy place" video contest very prominently.
Nestle using the power of search advertising to advertising its Nesquik online video contest.
Labels: marketing, nesquik, user generated content, video contests, youtube
posted by Frank at 8:05 PM
1 comments
