mashraqi

[ This is my personal blog so all opinions expressed here are mine. I am a product, scalability, operations and monetization advisor and currently employed as Director of Business Operations & Technical Strategy for a top 50 website that delivers billions of page views per month. I was a keynote panelist for Scaling Up or Out keynote at MySQL Conference and speak regularly at conferences and user groups. ]
Farhan "Frank" Mashraqi

Sunday, September 14, 2008

Social Ad Summit @ Tribeca Rooftop

Tomorrow, I am attending Social Ad Summit which is being held at Tribeca Rooftop. Nick O'Neill has done a tremendous job with the session and speaker lineup which includes:

9:00am - 9:45am - Social Network Advertising
• Spencer Ante, Computers Editor at BusinessWeek and author of “Creative Capital” (Moderator)
• David Borstein, Director of Sales, MySpace
• Bill Alena, VP of Advertising & Business Development, MyYearbook.com
• Mike Trigg, Director of Marketing, hi5
• Martin Green, COO, Meebo
• Mark Dillon, Vice President of National Sales, Classmates.com

10:00am - 10:45am - Media Buying on Social Networks
• Brian Morrissey, Digital Editor, AdWeek (Moderator)
• Shiv Singh, Vice President of Social Media & Global Strategic Initiatives, Avenue A | Razorfish
• David Bear, Executive Director of Mobile, BBDO
• Jennifer Bertheaud, Director of Account Management & Strategy, Noise
• David Berkowitz, Director of Emerging Media, 360i

10:45am - 11:00am - Sponsored Plenary Keynote
• Mike Lazerow, CEO & Founder, Buddy Media

11:00am - 11:15am - Sponsored Plenary Keynote
• Gordon Peters, General Manager, SocialCash.com

11:15am - 12:00pm - Branded Experiences on Social Networks
• Ian Schafer, CEO, Deep Focus (Moderator)
• Scott Monty, Global Digital & Multimedia Communications Manager, Ford Motors Company
• Deborah Korb, Brand Manager, JP Morgan
• Don Steele, VP of Digital Marketing, MTV Networks

12:15pm - 1:30pm - Lunch
12:35pm - 1:05pm - Sponsored Lunch Keynote
• Anu Shukla, Founder & CEO, Offerpal

1:45pm - 2:30pm - Social Ad Network Solutions
• Allen Stern, Editor, CenterNetworks (Moderator)
• Gordon Peters, General Manager, SocialCash.com
• Seth Goldstein, CEO & Co-Founder, SocialMedia
• Anu Shukla, Founder & CEO, Offerpal
• Scott Rafer, CEO, Lookery
• Chris Cunningham, CEO, appssavvy

2:45pm - 3:30pm - Social Advertising Metrics
• Sean Ammirati, Contributor at Read/Write/Web, Founder of mSpoke (Moderator)
• Albert Lai, CEO, kontagent
• Ian Swanson, Co-Founder & CEO, Sometrics
• Cam Balzer, VP of Emerging Media, Doubleclick Performics
• Jodi McDermott, Director of Analytics, Clearspring

3:35pm - 4:20pm - Widget Monetization
• Kevin Barenblat, Co-Founder & CEO, Context Optional
• Hooman Radfar, CEO & Co-Founder, Clearspring
• Carnet Williams, Co-Founder & CEO, Sprout
• Sam Wick, Head of Business Development, Userplane
• Ben Pashman, VP of Sales & Business Development, Gigya
• Heidi Henson, Director of Advertising, RockYou

4:30pm - 5:15pm - Alternative Social Advertising
• Mike Lazerow, CEO & Founder, Buddy Media
• Matt Sanchez, CEO, VideoEgg
• James Gross, Director of Sales, Federated Media
• Alex Blum, CEO, KickApps
• Clara Shih, Director of AppExchange Product Line, salesforce.com and Creator, Faceforce
• Ari Gottesmann, Co-Founder, Sightix

5:30pm - 7:00pm
Networking reception with open bar.

It should be a lot of fun and I am looking forward to it.

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