KPI by Segment is the Most Underused Metric by Search Marketers

Marketing Sherpa's latest chart of the week is about the metrics that are underused by search marketers. The data was collected by asking Marketing Sherpa members about 'the most underused metrics in search'

“Marketers with short, impulse-buy sales cycles were quite adamant that immediate sales should be tied to keywords when figuring out conversion...With prices rising steadily, marketers who evaluate search against tangible KPIs will be the ones who will optimize and balance their spending.”