Amazon downtime costing the company est. $3.6 million
Today, Amazon suffered more than an hour long downtime. According to Adage, the downtime would cost Amazon an estimated $1.8 million per hour.
“It's hard to know exactly how many dollars a minute Amazon loses in sales for every moment its site is down, but simple math pegs it at about $1.8 million an hour, based on an Ad Age estimate that it will snare just shy of $4 billion in revenue during the 91 days of the second quarter. Of course, traffic tends to be lighter on weekends, heavier toward the beginning of the week. And it's not like everyone who can't get on Amazon immediately won't come back and buy their books or Kindle later. ”
According to Guardian, Amazon was down for about 2 hours.
While disasters are inevitable, this disaster for Amazon is especially important to consider because of Amazon's cloud computing service EC2 and mega storage service S3. Both EC2 and S3 promise high availability and many new startups depend on them.
“It's hard to know exactly how many dollars a minute Amazon loses in sales for every moment its site is down, but simple math pegs it at about $1.8 million an hour, based on an Ad Age estimate that it will snare just shy of $4 billion in revenue during the 91 days of the second quarter. Of course, traffic tends to be lighter on weekends, heavier toward the beginning of the week. And it's not like everyone who can't get on Amazon immediately won't come back and buy their books or Kindle later. ”
According to Guardian, Amazon was down for about 2 hours.
While disasters are inevitable, this disaster for Amazon is especially important to consider because of Amazon's cloud computing service EC2 and mega storage service S3. Both EC2 and S3 promise high availability and many new startups depend on them.
Labels: amazon, continuity, disaster
posted by Frank at 3:05 PM
1 Comments:
and as far as anyone can tell, the S3 services and EC were completely unaffected.
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