Video Sharing and Online Video Trends

“48% of online US users have visited video sharing sites - Use of video sharing sites among women has increased by 120% since 2006 - 76% of Internet users ages 18-29 watch or download videos online.”
Following notes about Video Sharing are from [1] PEW Internet Project Data Memo:

• Nearly half (48%) of Internet users have visited video sharing sites, for example YouTube, in 2007 compared to 33% a year ago.
• Majority of this increase came from increase in female Internet users (59% year over year) compared to 33% year over year increase for male Internet users. [1]
• There was a 58% increase in Internet users aged 50-64 visiting video sharing sites compared to a year ago.
• 46% increase in visits to video sharing sites by users aged 30-49 and an impressive 45% increase by users aged 65+
• 15% of the survey respondents had visited a video sharing site just a day ago when they were surveyed.
• Ethnicity wise, the largest increase in visits to video sharing websites came from Caucasians (45%), followed by "English speaking Latinos" (31%) and African-Americans (12%)
• Household income wise, the largest increase in visits was 89% by households making $50,000-$74,999 followed by 43% increase by households with income of $75,000 or more.
• 22% of online Americans record their own videos and 14% post part of videos online.

Use of video sharing sites by:

• women on a typical day increased by 120% (5% in 2006 to 11% in 2007)
• men on a typical day increased by 82% (11% in 2006 to 20% in 2007)
  

Following notes are from [2] Online Video, PEW Internet Project

• More than half of American Internet users (58%) have used the Internet to watch or download videos.
• 19% of Internet users watch download video online on a typical day.
• 74% of broadband users in US watch or download video.
• 39% of home dial up users watch or download video online
  

Who is watching or downloading videos online?

• 76% of users ages 18-29
• 57% of users ages 30-49
• 46% of users ages 50-64
• 39% of users ages 65+
  

What videos are being watched on a typical day?

Percentage on a typical day / Percentage ever

• 10%/37% News
• 7%/31% Comedy
• 3%/16% movies or TV
• 4%/22% Music
• 3%/14% Sports
• 2%/13% Commercials
• 2%/15% Political
• 3%/19% Animation
• 3%/22% Educational
• 1%/6% Adult
• 2%/6% Other
  

Online consumption of video on a typical day:

• 31% of Internet users aged 18-29
• 18% of Internet users aged 30-49
• 12% of Internet users aged 50-64
• 10% of Internet users aged 65+
  

Social Video Sharing - How Online Video Gets Social?
“57% of online video viewers share video links with others”



Sources:
[1] Video Sharing, PEW Internet Project Data Memo [http://www.pewinternet.org/pdfs/Pew_Videosharing_memo_Jan08.pdf]
[2] Online Video, PEW Internet Project [http://www.pewinternet.org/PPF/r/219/report_display.asp]