Technorati's new UI: OMGWTFBBQ

Trust me, OMGWTFBBQ was what I yelled out lo when I saw Technorati's new layout today (sorry Dorion). It's plain horrible IMO. I mean could they shout it out louder that they have sold their soul to advertisers? I mean graphical ads right on top of the page that make Technorati look like some cheap website. What happened to the "integration" and "usability", if I may ask.

Very disappointed...